3 PRICING STRATEGIES TO SELL YOUR HOME

Are You Wondering, "How Should I Price My Suffolk County Home to Sell in 2025?

You’re not alone. One of the top questions from homeowners thinking of selling right now is:
“What’s the best way to price my home in today’s Suffolk County market?”

The real estate landscape has shifted significantly, and sellers who want to attract top-dollar offers need to approach pricing strategically—not emotionally.

Let’s break down what works right now and how to stand out in Suffolk County's competitive market.

The 2025 Suffolk County Real Estate Snapshot

• Median sale price (2024): $645,000 for single-family homes

• Average days on market: 50

• Most homes sold for 101% of list price

Translation? Homes priced right are moving quickly—and often sparking bidding wars.

The Right Pricing Strategy Starts With a Plan

At Real Broker, we use Sharran Srivatsa’s proven pricing method to help sellers make smart decisions that generate buzz, urgency, and results.

Here are the three pricing strategies you should know:

1. Event Pricing – Create Urgency and Energy

Think of pricing your home like launching a product.
We price it slightly below market value to create an event. The goal is to attract multiple buyers who compete for your home, often driving the price up.

Best for:

• Homes in move-in ready condition

• Sellers who want to maximize profit quickly

• Competitive neighborhoods with high buyer demand

2. Perceived Market Value – Meet the Market Where It Is

This strategy reflects what the average buyer would expect to pay based on recent comps (comparative sales), neighborhood trends, and features.

It’s designed to get strong showing activity and serious buyers quickly.

Best for:

• Homes in average to good condition

• Sellers who want a strong, steady offer

• Sellers prioritizing timing over top-dollar bidding

3. Aspirational Pricing – Reach for Top Dollar (With Realistic Expectations)

If your home has unique features or you’re not in a rush, you can price slightly above market value—what we call aspirational pricing.

This gives you room to negotiate while targeting premium buyers.

Best for:

• Homes with upgrades, views, or premium locations

• Sellers with flexible timelines

• High-end properties in sought-after areas of Suffolk County

What to Avoid: The Danger of Overpricing

Overpricing is the #1 reason homes sit on the market.
Buyers today are savvy—they’re looking at the same data you are. If your home is overpriced, they may skip it altogether.

Smart pricing is a magnet. Overpricing is a repellent.

Bonus Tip: Prep Your Home for the Strategy You Choose

• Event pricing? Fresh paint, staging, and standout photos are a must.

• Market value? Repairs and decluttering go a long way.

• Aspirational? Highlight high-end upgrades, landscaping, and lifestyle appeal.

Need help prepping your home for the right strategy? I offer complimentary consultations and staging guidance to make sure your home shines.

Let’s Talk: Which Strategy Is Right for You?

If you’re planning to sell your home in Suffolk County this year, let’s connect. I’ll provide a custom pricing consultation based on your property, your timeline, and your goals—using Real Broker’s data-driven approach.

Call/Text: 516.972.0051
Email: bethhaydesellshomes@gmail.com

Serving Port Jefferson, Setauket, Stony Brook, and surrounding North Shore communities on Long Island, NY